A name card or business card serves as the first introduction of a businessman to potential clients and other business partners. It is a small marketing tool that’s often used as it is simple and versatile. Name card done right will benefit you in building a business relationship. In this article, you will find some guidelines that will be advantageous for you in creating an effective name card or business card.
1. Consider the information
As technology continues to advance, there is a change in what needs to be put in a name card. In the past, it only requires to contain information including your name, company name, physical address, title, and contact number. Now that things are digitalized, a lot of name cards also include website address, email address, social media handle ID, and others. All this additional information that has become essential in this era could be a problem because putting too many things on a name card, people will be averted from the important details. In creating an effective name card, you must remember to have all the essentials of contact such as phone number and e-mail address, as well as a website so that they can find more about you easily. Only put office address if you require them to come to your location. A tagline will do you good if put on your card as it will let them know what you offer which Kiasuprint mentioned to us.
2. Two-sided card? Why not?
Some people utilize both sides of the card when necessary. As it is a marketing tool, you can use the backside of your card for a discount coupon. If not, you can conveniently put more information about who you are and what you offer. Appeal more to your target with highlighting accomplishments of yours or your business and list special product or service you can offer. Assure your prospect of your credibility by including your hours of operation and number of clients served.
3. Put your company logo
In marketing, raising brand awareness is critical. Putting your company logo in your business stationery is one of the easiest ways of doing it. An effective logo will make it easy for people to recognize your brand identity and associate you with what you offer. Have your company logo professionally designed for best impact. Don’t be hesitant in investing more money into designing a logo that stand-out and catches leaves a strong impression on people.
4. Target on the right people
An effective business card also means you must get it handed to specific people of interest. Consider the audience; what kind of people you need to attract and what how do you want them to feel when they receive your card? Think about the call of action encouraged by the card? This will all affect the way you make your card. You have to make sure your design appeal to your target the way you want it to be. Adjusting to them is best and heightens the chance of you to leave an impact on your target.