A poster is a tool or medium that is great for delivering information with interesting visuals. It can raise the chance of people getting interested in knowing more because of its captivating design, so posters are often used for marketing and advertising purposes. Not only that it is effective, but posters are also cheap and very affordable. So, it can greatly benefit businesses that are newly started and hasn’t got much money in their account for better or more grand advertising and marketing campaigns.
Since the main attraction of a poster is its visuals, the design of a poster is very important. Kiasu poster printing will only come out good if the design is great. Even if you choose high-quality material for your poster, if you can’t design it well, your poster still will not be able to achieve what it is designed to do. So, without further ado, here are a few tips in poster designing that you can take note of so that you can create amazing poster designs.
1. Idea brainstorming
It is important to thoroughly think about the kind of aesthetic that you want to make with the poster design. A good poster needs to be able to communicate with the audiences in an effective way. A poster should have a consistent theme where all the elements of design revolve around that theme. The theme itself must represent what is being marketed or advertised. You can come up with several ideas at first and list them down before you try to sort them out and come up with the best choice that is most suitable.
2. Less is more
In poster designing, conveying your message clearly and concisely is very crucial. Since posters have limited space, you need to be able to deliver the points that you want in a short way. Even if you have a lot of space left in your poster, it does not mean that you have to fill it all out. A poster should be kept from being crowded, thus, less is more. Make sure that the words you use to point out your messages are simple and easy to understand to ensure effective message delivery.
Now, there is the main focus of a poster that is very important. It is called the headline of the poster. A headline of a poster needs to be catchy and it has to be able to draw attention and pique people’s interest. There are several ways to design a good headline, mainly by making sure that it sits on the highest level of text hierarchy where it comes in the largest font size compared to other elements. To make it pop out more, you can have it designed in bold and typed in all capital.
Space between letters, lines, and all the elements in the poster is very crucial. Paying attention to spacing means that you are making sure that the poster you are designing looks pleasant to the eyes. Having extra space on poster design is always good. In fact, it can create a stronger impact on the audience who reads the poster.
4. Use call to action
A call to action is a phrase that invites people into something, such as to visit your event, join your organization, call you, purchase your products, or try your service. A call to action is sometimes forgotten in poster design, and this is very unfortunate. Although it is a small thing, adding a call to action in the design of your poster can create a stronger impact and really influence the decision of the audience. You can also see name card printing by Kiasu.