In recent years, technology has not ceased to surprise us with its innovations and strategies for commercialization. Recently a group of developers managed to automate marketing through specialized software that is dedicated to executing a company’s marketing actions automatically. This strategy is being implemented in Mandreel because it offers a great advantage to increase the scope and productivity of a business.

Marketing automation allows for the simplification of marketing processes to increase sales opportunities, which requires a lot of effort when done manually. In addition, marketing automation allows you to reduce costs, personnel, and time. On the other hand, this new strategy that www.Mandreel.com is implementing also offers:

• Creation of a better-established database that allows for the tracking of leads.
• Implementing systematized processes as a strategy for email marketing.
• Study the metrics and behaviors in a structured way.

With each of these actions, a less intrusive and more effective relationship is fostered based on consumer interests. Marketing automation has as its main concepts Lead Nurturing and Lead Scoring.

Lead Nurturing creates a workflow that takes care of sending emails automatically.  This can be adapted to different approaches in the recruitment phase, such as educational or promotional.

On the other hand, Lead Scoring analyzes the qualification of the leads using a set of techniques that assign them a score. This is given by a consumer’s level of interest in a product or service. Scoring can be applied for both recruitment and loyalty.

However, marketing automation is not limited to these two concepts, but when used as a specialized tool can cover different strategies such as

• Data integration with CRM.
• Publication scheduling and RRSS report creation.
• Management of advertising campaigns.
• Analysis and development of landing pages.

Make your brand more efficient, more human

Mandreel.kr has been able to harmoniously combine technology and task automation to provide infallible solutions when it comes to optimizing and organizing management and sales processes. However, there is a very narrow line in marketing automation on which the efficiency of brand dehumanization may depend. Therefore, it is necessary to understand the importance of this line and not to exceed it.

After all, the digital world and digital marketing is a constantly evolving industry; and many companies have a responsibility to provide efficient and instantaneous, but also humane and responsive customer service or support.

The success of many companies today is due to the fact that they have discovered the importance of connecting emotionally with their users, providing them with positive experiences through the promotion and quality of their products and services.

Even if your business is totally online, customers always expect good human attention, where they are served as people and not as machines. Therefore, at Mandreel.com we focus on establishing a copywriting vision that guarantees the resolution of problems and solutions without affecting good communication with users.

Maintaining this vision, at Mandreel.com we focus on highlighting those tasks that provide better results when applied with an automation tool. However, branding resources such as designs, animations, and content are made by our team of professionals who have the ability to establish a balance between marketing automation and your brand, so that you can attract and retain more and more people.